When you open the TikTok app, you would come across a screen with videos labeled “For You” by TikTok. Very much like Instagram’s Explore page, it suggests new content to users. The app’s algorithm presents a customized collection of videos TikTok collects according to your taste and preferences.
If you are a content creator or run a business, here is how you can land on people’s FYP – For You Page on TikTok:
The “For You Page” Algorithm Explained
TikTok’s algorithm is basically a recommendation process that suggests content to users based on the following factors:
User Actions on the App: Such as comments, likes, shares, and follows on the app.
Account and Device Setting: Country settings and language preferences are basically signals for algorithm set on this page. Users can hope to see local content as well.
Video Information: The recommendations on the FYP is based on the captions, hashtags, and sounds featured on TikTok videos.
Getting Featured on TikTok’s “For You” Page
Craft High-Quality Content
The most important thing to do for landing on TikTok’s FYP is to create high-quality content. This means HD videos with clear sound and excellent resolution. Even cheap phones are capable of making HD videos now. They should be aesthetically pleasing as well, so your potential audience stays long enough to watch it till the end.
Know Your Potential Viewers
It all starts with knowing your audience by figuring out what they enjoy since the For You page is basically a collection of content TikTok thinks users will like/appreciate. Go through your TikTok analytics to know about the gender plus location of your target audience. If you are a newbie starting, then you can also take help from Instagram analytics.
Post Content at the Right Time
Engagement is the most crucial aspect of a marketing campaign. Similar is the case with TikTok.
Your engaging content and attempt to interact with the audience will be useless if you post at the wrong time of the day. When your target audience is the most active, that is when your content gets the most likes, views, and shares. The right time means when your audience is already scrolling and online.
Create Short Videos
TikTok has a completion rate used to determine the time users spend viewing your content. The more users watch your videos completely, the better for you. You could either start your video with an attention-grabbing fact, so viewers watch the entire video, or keep your videos short because when viewers see the short duration, they are more susceptible to see it till the end.
Stay on Top of TikTok Trends
Always research and observe what is trending before creating content for TikTok. Scroll through the app to see what is trending like a challenge, certain dance, or lip sync when posting something new to improve your completion rate.
Use Trending Music and Sounds
You would see that like trends, some music pieces and sounds are more prevalent than others on TikTok. As you use trending audio in your videos, it gives you more exposure and boosts the chances of landing on the For You page.
Use Right Hashtags
Using popular hashtags relevant to your content is vital for success on TikTok. Hashtags also fall into the category of video info ranking signals. Using the best hashtags can help you appear more on the For You page. Trending hashtags also urge viewers to keep watching till the end. You could mix up less popular hashtags with more popular ones according to your niche.
Don’t forget to engage your audience and follow the tips mentioned above to make it to TikTok’s For You page.
