Mailchimp has long been a popular email marketing tool for businesses of all sizes. However, recent changes to its pricing structure have left many users looking for a more cost-effective alternative. Fortunately, several email marketing platforms on the market offer similar features to Mailchimp, with varying pricing structures and capabilities. In this article, we’ll explore some of the best Mailchimp alternatives and help you decide which one is the best fit for your business needs.
The Best Alternative To Mailchimp
1. Sendinblue
Sendinblue can be a great alternative to Mailchimp, especially for businesses that want an affordable, powerful email marketing tool. Sendinblue offers email marketing, SMS messaging, and marketing automation tools. It also has a user-friendly interface and provides a free plan with limited features. Sendinblue has a powerful contact management system that lets you segment your subscribers and send targeted emails to specific groups.
2. ConvertKit
ConvertKit is a popular choice for bloggers and creators, with features like email marketing, landing pages, and automation. It also offers integrations with popular tools such as WordPress and Shopify. ConvertKit’s main feature is its visual automation editor, which allows users to easily create complex email campaigns. ConvertKit offers powerful features for creators looking to build and engage with their audience through email marketing.
3. Constant Contact
Constant Contact may be a good choice for businesses that are looking for a simple, user-friendly platform with robust email marketing features. They offer a drag-and-drop editor, customizable templates, and list segmentation. Constant Contact also provides a range of other marketing tools, such as social media posting, online surveys, and event management.
4. Omnisend
For professionals, one of the best alternatives to Mailchimp is Omnisend, as it primarily focuses on e-commerce and provides extra marketing features, plus it is more economical than Mailchimp. Mailchimp only has email options, whereas Omnisend offers additional advancement using SMS marketing, push notifications, and other mediums. Unlike other email marketing providers, Omnisend’s free email marketing plan is unrestricted, giving you access to all of its features.
5. Moosend
Moosend can be a great alternative to Mailchimp for businesses of all sizes, especially those who want a cost-effective solution with robust features. It is an all-in-one email marketing platform that provides various features such as email campaigns, marketing automation, landing pages, and subscription forms. It also offers real-time analytics and reporting, allowing you to track the success of your email campaigns and make data-driven decisions.
6. Drip
Drip is a popular email marketing service allowing businesses to create automated email campaigns and personalized messaging to engage with customers. It offers a range of features such as advanced segmentation, A/B testing, and email tracking to help businesses create effective email campaigns that drive conversions. Drip is designed to be easy to use and offers a visual workflow builder to create complex automated email sequences.
Final Thoughts
The decision of whether to switch from Mailchimp to any other email marketing service depends on your business’s specific needs, budget, and goals. Always take time to analyze and evaluate your options before deciding to act.
