Gucci – it’s everywhere. Founded by Guccio Gucci in 1921, in Florence, Italy, it is one of the oldest Italian fashion brands. The historic brand originally began as a luggage manufacturing company for the upper class and specialized in equestrian equipment.
As the brand grew in popularity, it became synonymous with glamour and style. Even today Gucci is still an expensive luxury brand and popular as ever.
There is a multitude of reasons that make Gucci not only a popular but trusted brand.
Let’s take a look at them:
A Millennial Favorite
Gucci has successfully tapped into the Millennial market via creative and aggressive marketing strategies. Millennials love Gucci and contributed to over 50% of sales by the brand in 2018. Since millennials are embracing Gucci, the rest of the younger lot would follow suit quickly.
Gucci attracts youngsters due to its stylish products featuring unique designs and shiny logos. The brand focuses on promoting unique individuality that makes the brand desirable.
Celebrity Association
Another reason behind Gucci’s fame is its association with renowned names and celebrities. It gives both publicity and popularity to the brand. People buy Gucci products because their favorite stars are doing so. Stars like Adele, Candice King, Harry Styles, and Lil Pump are some popular examples. All of them have a massive fan following on social media platforms and their association with Gucci plays a significant role in increasing its reach.
The Exclusivity
Gucci is unique. Other luxury brands mass produce their products. Not Gucci. It has opted for intelligent marketing strategies focusing on exclusivity. Gucci makes products in limited quantities for certain clientele only. And the consumers are willing to pay a high cost as the products are not commonly available. This appeals to more consumers as they want to flaunt an exclusive product.
Excellent Material Quality & Highest Manufacturing Standards
Gucci offers unmatched product quality and adheres to the highest manufacturing standards using handpicked premium quality materials only. Each product goes through detailed quality tests. The company boasts an elaborate manufacturing process to ensure that you get a luxury product.
It’s All About the Glitter
When it comes to glitter and shimmers, Gucci believes in going all in. Take a look at their jackets, street-side cuts, and baggy sweaters, you would find them all in glitter and shimmer. Gucci knows well how to play with the blitz and stand out unique. The glitzy trend has also played a role in the brand’s popularity.
Logomania
The logo hype of the 90s is back again in today’s fashion industry. This has also increased the popularity of the iconic double-G Gucci logo. Celebrities proudly flaunt their Gucci logos when they can.
Global Presence
Gucci’s worldwide reach is another factor. It is not only limited to the fashion world. The brand has its wings spread out to the makeup, music, automotive, and furniture industry. Its worldwide reputation is resultant of its unique designs, high-quality, and intelligent marketing strategies.
Eccentricity
Gucci promotes eccentricity with its bold color palette, unique floral designs, fur embroidery, color blocking, and glittery details. Everything spells out eccentricity. Gucci embraces everyone’s desire to be eccentric and unique.
Gucci was popular before and continues to grow. Even though its products are expensive and cater to specific clientele only, it attracts people and influences them to buy.
