It’s no secret that Instagram has become a standard platform for creators looking to build a following. However, it’s not always easy to grow an audience because you compete against a lot of other creators, businesses, and brands. If your content appears in your audience’s feeds right away, it is more likely to engage with it. Sharing photos and reels at optimal times allows you to overcome this hurdle.
It is important to take into account several factors when planning the best times to post on Instagram and share content on the platform, and this guide offers insights into the most effective times.
The Best Time To Post on Instagram in 2022
According to the research, the following times will help your videos obtain the maximum views.
- Monday: 6 AM, 10 AM, 10 PM
- Tuesday: 2 AM, 4 AM, 9 AM
- Wednesday: 7 AM, 8 AM, 9 AM, 11 AM
- Thursday: 7 AM, 8 AM, 11 PM, 2 PM, 3 PM
- Friday: 5 AM, 10 AM, 1 PM, 3 PM
- Saturday: 11 AM, 7 PM, 8 PM
- Sunday: 7 AM, 8 AM, 4 PM
Why Does Finding The Best Time To Post On Instagram Matter?
Although Instagram continues to tweak its algorithm, making timeliness more and more important for posts to rank, the basic ranking still depends on these three things:
- Interest: Posts with material comparable to what you previously showed interest in will appear at the top of your feeds.
- Recency: The most current entries will be preferred to rank higher on the feeds above ones that are days or weeks old.
- Relationship: Posts and profiles with which you have previously engaged on Instagram rank higher in your feed.
But wait, there is more! Post more regularly on the platform at peak times to capitalize on the recency factor. It increases the likelihood of your brand appearing in feeds.
The Best Time To Post On Instagram By Demographs
Location is another element that might influence the average ideal time to post on Instagram. Different areas’ audiences behave differently, and time zone overlaps can have a significant influence. For example, New York is three hours ahead of California, yet accounts headquartered in New York are likely to have followers from both states. The following are the optimal times to publish in different time zones:
- US and Canada (Western – PST): 12 AM-6 AM
- US and Canada (Central): 6 AM-8 AM
- US and Canada (Eastern – EST): 4 AM-9 AM
- South America: 4 AM
- UK: 4 AM-6 AM
- Europe (Western): 6 PM-8 PM
- Europe (Eastern): 5 AM-7 AM
- Africa: 6 AM
- South Asia and Middle East: 3 AM
- East Asia and Southeast Asia: 11 PM-4 AM
- Australasia: 11 PM – 2 AM
As you can see, determining the best times to post might take some time. However, after you’ve done so, you’ll be able to create a successful Instagram content plan that fulfills the brand’s objectives.
