YouTube has become one of the most popular social media platforms in the world. As a result, it has become a valuable tool for advertisers to reach their target audience.
It offers an enormous reach and exceptional targeting capabilities, making it an extremely valuable platform throughout the customer journey. Therefore, if you’re contemplating how to distribute your video ad budget, YouTube is a great choice.
However, it’s important to note that incorporating YouTube ads into your social media advertising strategy may not be the most straightforward process. Nevertheless, investing extra time to acquire the basics now will ultimately lead to a higher return on investment.
There are several types of YouTube ads available for businesses and individuals to use. In this blog post, we’ll explain the different types of YouTube ads.
1. TrueView in-stream ads
TrueView in-stream ads are the most common type of YouTube ad. They are the ads that play before or during a YouTube video. These ads can be skipped after five seconds, which makes them less intrusive than other types of ads. Advertisers are only charged when a viewer watches the ad for 30 seconds or until the end of the ad, whichever comes first.
2. TrueView discovery ads
TrueView discovery ads appear on the YouTube homepage, search results page, and related video suggestions. These ads consist of a thumbnail image and a short text description. When a viewer clicks on the thumbnail, they are directed to the advertiser’s video on YouTube.
3. Bumper ads
Bumper ads are short ads that are six seconds long and cannot be skipped. These ads are designed to be concise and impactful. Bumper ads are ideal for businesses that want to create brand awareness and reach a large audience quickly.
4. Non-skippable in-stream ads
Non-skippable in-stream ads are ads that cannot be skipped by the viewer. These ads are 15 to 20 seconds long and appear before, during, or after a video. Advertisers are charged per impression, which means that they are charged every time the ad is displayed to a viewer.
5. Outstream ads
Outstream ads are ads that appear on mobile devices and are not tied to a specific YouTube video. These ads can be played on other apps and websites, as long as they are part of the Google video partners network. Outstream ads are designed for mobile devices and can be either skippable or non-skippable.
6. Sponsored cards
Sponsored cards are ads that appear as a small icon in the top right corner of a video. When a viewer clicks on the icon, they are shown additional information about the product or service being advertised. Sponsored cards are ideal for businesses that want to provide additional information to viewers without interrupting their viewing experience.
In conclusion, YouTube offers several types of ads for businesses and individuals to use. TrueView in-stream ads, TrueView discovery ads, bumper ads, non-skippable in-stream ads, outstream ads, and sponsored cards are all effective ways to reach a target audience on YouTube. Understanding the different types of YouTube ads can help businesses and individuals create effective ad campaigns and reach their advertising goals.
