Instagram hashtags have the potential to make or ruin your Instagram marketing plan. When you use them properly, your postings will be noticed by more individuals who are likely to be interested in your products or brand. However, if you use the incorrect one, you may end up irritating potential followers or be penalized by Instagram’s algorithm.
To use hashtags effectively on Instagram, you must first grasp how they function and then prepare a strategy. You are in the right place to do just that. All right, there’s a lot to cover, so let’s dive in.
How do Instagram hashtags works?
A hashtag is a number of characters, numbers, and/or emoji followed by the sign # (for example, #NoFilter). They are used to categorize content and make it easier to find. Hashtags can be clicked on. Anyone who clicks on an Instagram hashtag or does an Instagram hashtag search will be sent to a page that displays all of the posts that have been tagged with that hashtag.
Types of popular Instagram hashtags
There are nine different sorts of hashtags on Instagram, which we have listed below.
1. Product or service hashtags
These are fundamental keywords that you may use to describe your goods or service, such as #handbag or #divebar.
2. Niche hashtags
These are more specialized, indicating where you fit in the context of your business, such as #travelblogger or #foodblogger.
3. Industry Instagram community hashtags
Instagram has communities, and these hashtags might help you identify and join them. Consider the hashtags #gardenersofinstagram or #craftersofinstagram.
4. Special event or seasonal hashtags
These can relate to actual holidays or seasons, such as #summerdays, or to all of the National [Thing] Day holidays, such as #nationalicecreamday or #nationalnailpolishday.
5. Location hashtags
Even if you geotag your Instagram photo, it’s a good idea to include a location-specific hashtag, such as #vancouvercraftbeer or #londoneats.
6. Daily hashtags
Every day has plenty of its own hashtags, from #MondayBlues right through to #SundayFunday.
7. Relevant phrase hashtags
These hashtags include features of product, specialized, and community hashtags. They’re basically hashtags that individuals use on Instagram to engage with existing groups in a somewhat more intimate way, such as #amwriting or #shewhowanders.
8. Acronym hashtags
Perhaps the most well-known acronym hashtag is #TBT, which stands for Throwback Thursday. #OOTD is for outfit of the day, #FBF stands for flashback Friday, and #YOLO stands for you only live once.
9. Emoji hashtags
These hashtags can include emojis on their own, such as #????, or words or sentences that include emojis, such as #sunglasses????
How to find trending hashtags on Instagram?
Unlike Twitter, Instagram does not publicize a list of trending hashtags. However, if you search for a hashtag on Instagram, you’ll see how many posts use that hashtag. You’ll also see a list of other popular Instagram hashtags using similar words, with post counts included too.
We hope that the above information is useful for you! Check the detailed guide to know some of the best Instagram hashtags for your IG profile today.
