Over 4.74 billion people in the world use social media, which means that about 60% of the world’s population uses social media, and people are spending more and more time on their favorite platforms. This usage is the reason that businesses and entrepreneurs are attracted to social media and its latest trends. But what are the top social media trends for 2023 that are converting social media users into customers? Let’s check the top five trends.
Top 5 Social Media Trends For 2023
1. Social Commerce
We’re all acquainted with online shopping, but the next “big thing” is the ability to purchase whatever you see in your social media feeds. Some studies say that social commerce will be worth $80 billion in the US alone by the year 2025.
Social media sites are adding new shopping features to exploit this trend. For example, Instagram Shops and Checkout make it possible for brands to give customers direct ways to buy their products, and Pinterest has its own “shop” tab where users can buy products they’ve pinned.
2. Short-Form Video
TikTok may have popularized short-form videos, but now the rest of the social media market is catching up. Soon after TikTok started getting popular, Instagram added a new feature called “Reels.” The “Stories” feature on Facebook has become increasingly popular.
It’s not a surprise that people want to watch more videos in search of better content. Studies show that social media videos bring in new customers for about 93% of brands. But customers today are so busy that they don’t have time to watch long content.
If possible, make your videos shorter in 2023. According to a recent study, most social media users only give their full attention to those short videos that are less than a minute.
3. Creator Economy
In 2023, the “Creator” economy is experiencing a boom. According to assessments of the creative economy, more than 50 million individuals worldwide currently identify as creators. All leading social media apps like Instagram, YouTube, and TikTok have their own versions of a “creator fund.”
The good news is that the future of influencer marketing will be bright thanks to the growing creative hub. Companies will have more chances to collaborate with content producers and micro-influencers as creators grow more widespread in order to reach their audience.
Transparency is one of the most significant social media trends of 2023 and beyond. Companies concentrate more strongly on authenticity, accountability, and transparency with their social media strategies. The social media world is currently being overrun by a new generation of buyers and followers who are looking to connect with businesses that represent their interests.
Memes have become the most convenient method for businesses to engage with a younger audience on a more entertaining level. They’re showing up as gifts and video segments on Instagram, as well as LinkedIn and a slew of other social media platforms. If the current social media trends are to be believed, this emphasis on memes is likely to increase.